Esterline took a prominent position at the front of one of the two halls hosting ITEC 2015 in Prague nthis week. Not only that – they took the opportunity to give the first major public exposure to the new branding for the business which has been transformed by the acquisition of a part of Barco’s business late last year. The new reality is – Treality Simulation Visual Systems.
Explaining what the acquisition means and looking forward, Paul Lyon, Business Development Director, Simulation for the company, states “We have added significant capability with this acquisition and, broadly speaking, have exclusive rights to marketing the Sim 7 series of projectors, which will continue to be manufactured by Barco.” Support responsibilities fall to each of the companies – who are really strategic partners in the simulation business now, though retaining distinct identities – depending on what is being provided to the end user. Where projectors are being sold as a stand alone product, Barco will continue to be responsible for product and technical support; where the projector is a part of an integrated system, Trealuity will now shoulder that responsibility.
The acquisition has done much more than transfer capability, however. It appears there is a renewed focus and a high level of activity centred on leveraging the new assets and bringing innovative solutions to an increasingly thirsty market.
For example, the Treality TD (Transportable Display) range features a roll-up spherical screen based on patented technologies that provide a small but seamless dome screen for high resolution simulations. The dome screen material snaps to the framework magnetically and, more impressively, can be rolled into a ‘cigar’ shape for transportation. Assembled in under three hours from arrival on station, the ‘Display in a Box,’ as Treality describes it, is bound to find a ready audience in the growing market for small, transportable training solutions that areb quick to ‘bring into action’ and cost-effective by comparison with larger, fixed installations.
Tim Mahon
