Los Angeles based DAQRI is a developer of augmented reality software, applications and devices, providing systems designers with enhanced capabilities, superimposing computer generated graphics on the real world. A first time exhibitor at I/ITSEC, the company has been showcasing its 4D Studio product and a new wearable heads-up display unit, designated Smart Helmet, designed to be worn and operated across a broad spectrum of industrial environments.
Described as “the first true creative tool for augmented reality” by Brian Mullins, DAQRI’s CEO, 4D Studio offers developers access to a variety of tools to create compelling and engaging ‘campaigns,’ whether the subject matter is a new diet soda or the decision-tree process for a tactical situation faced by a platoon commander. The fundamental nature of the system means that, as opposed to virtual reality – in which tools such as headsets and goggles create a specific simulated environment – in an augmented reality application any object can become a ‘target,’ to which augmentation is then applied, building and rendering data in four dimensions.
The potentially game changing technology embodies in Smart Helmet has been a four year ongoing programme since the company was founded in 2010. The principal target market at which it is aimed is the blue collar worker – a potentially huge market and one which has given rise to the sobriquet of “hard hat of the future” being applied to it. But the capabilities for increased realism in mission critical or complex systems training must hold significant interest for the military. It will be worth following up with DAQRI in a couple of months to see whether their investment in exhibiting at I/ITSEC is beginning to pay dividends.
Described as “the first true creative tool for augmented reality” by Brian Mullins, DAQRI’s CEO, 4D Studio offers developers access to a variety of tools to create compelling and engaging ‘campaigns,’ whether the subject matter is a new diet soda or the decision-tree process for a tactical situation faced by a platoon commander. The fundamental nature of the system means that, as opposed to virtual reality – in which tools such as headsets and goggles create a specific simulated environment – in an augmented reality application any object can become a ‘target,’ to which augmentation is then applied, building and rendering data in four dimensions.
The potentially game changing technology embodies in Smart Helmet has been a four year ongoing programme since the company was founded in 2010. The principal target market at which it is aimed is the blue collar worker – a potentially huge market and one which has given rise to the sobriquet of “hard hat of the future” being applied to it. But the capabilities for increased realism in mission critical or complex systems training must hold significant interest for the military. It will be worth following up with DAQRI in a couple of months to see whether their investment in exhibiting at I/ITSEC is beginning to pay dividends.
Tim Mahon